The nature and personality of Zublime Dezignz is very vibrant in colour and design, it's also really good at whatever it does or focuses on such as editing photos and videos, designing websites/html coding, unusual looking art designs and excel files. I want my style/personality as a business to be kind of vibrant or edgy I guess, but really focused on getting things done and working harder than most. The design choices used for the logo is a combination of the inside of a lime along with technology as shown in the logo with a loading clock symbol being incorporated with the seeds of the lime. The colour scheme for the logo is a gradient/blending into from lime(#d5ff09) to orange(ffce00) and the seeds inside of the lime change from orange to lime which is the opposite of the blend of the rest of the logo. I also chose the colour lime and orange because they're both very vibrant colours and they blend very well together. When it comes to line quality, it's mostly straight, bold lines mostly in black so it contrasts with the lime and orange. The shape's round with triangle looking segments inside of it and that's mostly because of the actual design, shape and look of an actual lime. For the animated logo though, it mostly shows it sliding around the screen because when something is sliding on the screen, to me it makes it appear like something urgent, something that you can't wait to click on so instead it slides to you.The colour scheme of my company's logo goes along with it's personality of being vibrant and different. I chose a web ad like you'd see on the side of the screen on a website because very often you see that sort of stuff spammed all over a site. 